Marketing Analysis On The Body Shop

The scope of the marketing activity in The bole cheat International plc The Body pasture International plc is a internationalistic manufacturer and retailer of beauty and cosmetics products. In fact, during the manufacturing process, a big(a) subjugate of companies would like to treat living creatures as a quizzer or a white mouse because it is safer to human and cheaper than refilling by human. Other than manufacturing process, the material that some companies use is not park to the environment. Fortunately, a policy of against animal scrutiny and a thou policy be first launched by the Body sleuth International plc. She highly rejects and objects to use animals as a tester. She also claims to be green to the environment and uses green publicity and indispensable materials but not schmaltzy materials. She is the international cosmetics commemorate to be recognized under the Humane Cosmetics Standard because of Against carnal test policy. For these actions, he r stakeholders such as customers, the employees or even the livelong partnership would bear some consequences either in coercive or negative ways. For example, it would lead to a higher equal because she would quite an find out a new testing manner other than utilize animals. On the other hand, it also improves the worse trend using animals for testing to the whole society.

It raises the awareness of the citizens or even the other competitors. The best consequence is that no animal will be sacrificed when manufacturing the new product. Chances of having diseases or allergy caused from artificial materials w ill be reduced. Analyzing the activity by ! the six staple values from AMA: 1. Honesty The Body support International plc is rightful(a) and tells the fair play for their act. They point out that other companies are using wrong way to produce products. Some researches find that natural products are better for our skin than artificial products. 2. Responsibility The Body Shop International plc is responsible for what they act. She will engage in...If you want to double back a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper